Legal foundations

Purposes - legal bases GENERAL PROCESSING

Exercise of data subjects' rights:

Purpose: the processing of personal data of the data subject in connection with the exercise of his/her rights and their processing.

 Legal basis: such processing is necessary for compliance with a legal obligation.

Processing of personal data of persons acting on behalf of the supplier

Purpose: processing of personal data of data subjects acting on behalf of the supplier throughout the life cycle of the legal relationship with the supplier.

Legal basis: Such processing is necessary for the performance of mutual obligations and/or is necessary for the establishment, exercise or defence of legal claims.

Processing of personal data of data subjects acting for themselves or third parties (including public authorities) other than suppliers, customers, employees and their representatives

Purpose: processing of personal data of data subjects acting on behalf of any third parties other than suppliers, customers, employees and their representatives throughout the life cycle of the legal relationship or in anticipation of the legal relationship.

Legal basis: such processing is necessary to comply with a legal obligation and/or is necessary for the establishment, exercise or defence of legal claims and/or in connection with another legitimate interest of the organisation.

Processing of procedural data

Purpose: processing of data in a legal proceeding in which we are involved in any way. Legal basis: such processing is necessary for compliance with a legal obligation and/or is necessary for the establishment, exercise or defence of legal claims.

Registration of a user or member account

Purpose: To register users or members for the purpose of setting up their account, which facilitates the exercise of the data subjects' rights, including the actual management of personal data (in particular delivery and billing addresses), the scope of orders and their payment, tracking their status, recording bonuses, discounts and gift vouchers, allowing the subject to customize it, etc.

Legal basis.

Order

Purpose: processing and/or handling and/or complaints and/or orders.

Legal basis: such processing is necessary for the fulfilment of mutual contractual obligations.

Evaluation via heureka.cz

Purpose: Evaluation of the Website or orders via the "Verified by customers" service at www.heureka.cz.

Legal basis.

Communication by means of communication

Purpose: electronic communication (e-mail, GSM, telephone, fax, via Web script, online communication services) and paper communication.

Legal basis: Such processing is necessary for the fulfilment of mutual obligations and/or in connection with the legitimate interest of the organisation.

Other services outside of orders

Purpose: the performance of the organisation's obligations under any arrangement between the organisation and the subject, including the provision of data and services requested by the subject from the organisation that are not in fulfilment of an order.

Legal basis: such processing is necessary for the performance of mutual contractual obligations.

Sending commercial communications

Purpose: to send commercial communications by email, marketing support for the Website or websites of business partners.

Legal basis: Such processing is based on the legitimate interest of the organisation (in particular marketing support and advice on products) and/or on the basis of the subject's consent.

Discussion forum

Purpose: to enable communication with other users/members about the organisation's products and services.

Legal basis: such processing is necessary for the performance of mutual contractual obligations and/or is carried out with the consent of the subject.

Compliance assurance

Purpose: to ensure compliance with generally applicable law, the organisation's contractual and licensing terms and conditions, the organisation's data protection; where certain breaches deemed inappropriate by the organisation may lead to the suspension or termination of the subject's user/member account.

Legal basis: such processing is necessary for the performance of mutual contractual obligations and/or is necessary for the establishment, exercise or defence of legal claims.

Verification of identity

Purpose: Verification of the data contained in the subject's identity documents and other documents that may be collected from the subject during registration or at any other time during the use of the organisation's platforms.

Legal Basis: Such processing is necessary to comply with mutual contractual obligations and/or to establish, exercise or defend legal claims and/or to comply with the legal obligations of the organisation.

Web systems administration

Purpose: to manage all of the organization's systems and internal operations, including troubleshooting, outages, backup, recovery, data analysis, development, testing, research, analytics, security, and for survey purposes.

Legal basis: such processing is based on the legitimate interest of the organisation (i.e. ensuring the security of the organisation's platforms and improving their performance).

Statistical processing

Purpose: to ensure the user-friendliness of the Website, including the measurement of its performance

Legal basis: such processing is based on the legitimate interest of the organisation (i.e. measuring and optimising the performance of the Website, e.g. Google Analytics, Google Adwords, Sklik.cz, etc.) and/or is carried out with the consent of the subject.

Accounting and VAT

Purpose: accounting and VAT reporting.                                                    

Legal basis: such processing is necessary to comply with a legal obligation.

Tax reporting and obligations under the Labour Code

Purpose: processing of personal data of employees we recruit in the context of the performance of an employment relationship, including personal data necessary for the maintenance of levy reporting in relation to health insurance, social security and other record-keeping obligations under the Labour Code.                                                                                           

Legal basis: Such processing is necessary for the performance of mutual contractual obligations and/or for compliance with a legal obligation and/or is necessary for the establishment, exercise or defence of legal claims.

Archival processing

Purpose: Archival processing according to individual laws, the Archiving Act, the Accounting Act, the Income Tax Act, the VAT Act, individual tax laws, etc.                                                                                                                                 

Legal basis: such processing is necessary to fulfil a legal obligation.