Shiseido - Korean cosmetics

Shiseido - an iconic cosmetics brand with Japanese heritage. Shiseido is one of the oldest and most respected cosmetics brands in the world. Its history dates back to 1872, when it was founded in Tokyo’s Ginza district as the first Western-style pharmacy in the manner of European shops. Since then, Shiseido has gradually specialized in cosmetics and become one of the leading players in the luxury cosmetics market.

Combining Eastern aesthetics with Western science, it emphasizes the integration of culture and technology.

Inspired by Confucian philosophy, which emphasizes harmony between inner and outer beauty, Shiseido has focused on a holistic approach to skincare since its inception.

Shiseido follows the motto "Beauty is science." The brand places great emphasis on research and development, continually innovating its products to meet the latest skincare insights.

Shiseido products are known for their high-quality ingredients and effective formulations.

The brand’s portfolio is extensive, ranging from skincare to haircare. Some of the most popular lines include Fino, Aqualabel, Anessa, and Tsubaki.

The company is committed to environmental protection and sustainability throughout its production process. Shiseido actively supports packaging recycling and minimizes its ecological footprint. The company rejects animal testing and promotes ethical practices in relation to its employees and suppliers. Shiseido is a signatory of the Responsible Beauty Initiative, which focuses on social responsibility and sustainability in the cosmetics industry.

Shiseido’s enduring legacy is built on the foundations of innovation, quality, and a deep understanding of beauty. As the company continues to evolve, it remains at the forefront of the cosmetics industry, setting trends and pushing boundaries in skincare and makeup.