SHU UEMURA Ashita Supreme Shampoo (300 ml)

• Luxury revitalizing shampoo designed for daily hair and scalp care provides thorough cleansing, revitalization, strengthening of the hair fiber, enhanced shine, smoothing, and hydration. It removes sebum, impurities, and built-up residues from styling products and prepares hair for follow-up care. A combination of conditioning and emollient ingredients also supports softness, a smoother hair surface, easier detangling, and reduced static electricity, leaving hair after washing more manageable, more flexible, and with natural movement. The Ashita Supreme line is based on the Japanese plant ashitaba, known as the “tomorrow leaf,” whose extract is rich in antioxidants and is associated with revitalization, antioxidant care, and support for healthy-looking hair. The formula is complemented by ferulic acid, which provides antioxidant protection, supports hair-fiber resilience, and contributes to strength, smoothness, and shine. The shampoo is suitable for all hair types, especially hair that is weakened, dull, brittle, damaged, or prone to frizz. A fresh aromatic fragrance enhances the sensorial character of professional hair care.
• The texture is lightweight and, when in contact with water, creates a lather that enables even cleansing of hair and scalp without a heavy coating. The formula also contains salicylic acid, which helps cleanse the scalp and remove built-up dead skin cells, while panthenol and moisturizing glycols provide hydration and softening. Suitable for women and men and can be included in a routine for all hair types, with the greatest benefit for hair that looks dull, dry, rougher, or weakened.
• Ashitaba extract is the key botanical ingredient of the entire line and provides antioxidant care, revitalization, and support for hair shine and vitality. Ferulic acid acts as a powerful antioxidant and supports protection against oxidative stress as well as the resilience, strength, smoothness, and shine of the hair fiber. Panthenol delivers hydration, softening, and softness, while vitamin E adds antioxidant protection. Salicylic acid supports thorough scalp cleansing and removal of built-up impurities and dead skin cells. Caffeine is part of revitalizing scalp care, and biotin supports cosmetic care focused on hair vitality and good condition. Conditioning polymers create a conditioning effect on the hair and ensure smoothness, softness, easier detangling, and reduced static electricity. Emollients help soften and smooth the hair surface.
• Package contents: 300 ml

Main functions

• Cleanses hair and scalp
• Removes sebum, impurities, and styling residue
• Revitalizes weakened hair
• Strengthens the hair fiber
• Helps reduce hair breakage
• Boosts shine
• Smooths hair
• Hydrates and softens
• Increases softness
• Easier detangling
• Antioxidant protection
• Scalp care
• Helps reduce static electricity

Hair types

• All hair types
• Dull hair
• Weakened hair
• Brittle hair
• Damaged hair
• Dry hair
• Frizzy and unruly hair
• Normal hair

How to use

• Apply to wet hair and scalp. Gently massage to create a lather. Rinse thoroughly. Repeat.
• Follow with Ashita Supreme conditioner or mask, and finish with a serum as needed.