SHU UEMURA Izumi Tonic Strengthening Shampoo System (300 ml)

• Shampoo inspired by traditional Japanese Yu-Su-Ru care uses the power of rice water to strengthen the hair fiber, help protect against breakage, increase hair density, and gently cleanse the scalp. The transparent, lightweight texture effectively removes impurities and excess oil without unnecessarily weighing hair down. With regular use of the full Izumi Tonic range, hair is up to 30× stronger, has a larger hair-fiber diameter, and up to 91% fewer split ends. Hair gains smoothness, softness, elasticity, radiant shine, and is better protected from mechanical damage.
• The shampoo creates a rich lather, rinses easily, and is especially suitable for weakened, fine, and breakage-prone hair. The formula also includes salicylic acid, which helps keep the scalp clean by removing built-up oil and styling product residue.
• The key active ingredient is hydrolyzed rice extract (rice water). It is rich in amino acids and minerals that support hair-fiber strength, breakage resistance, elasticity, softness, and shine. Polyquaternium-10 forms a light protective film on the hair that makes detangling easier, helps reduce static, and leaves hair smoother. Salicylic acid supports scalp cleanliness and removes built-up oil. Propylene Glycol and Butylene Glycol help maintain hydration of the hair fiber.
• Package contents: 300 ml

Main benefits

• Strengthens hair
• Helps protect against breakage
• Increases hair density
• Increases hair-fiber diameter
• Reduces split ends
• Gentle hair cleansing
• Smooths hair
• Adds shine
• Makes detangling easier
• Cleanses the scalp
• Helps reduce static

Hair types

• Damaged hair
• Dry hair
• Normal hair
• Fine hair
• Breakage-prone hair
• Chemically stressed hair

How to use

• Apply an appropriate amount to wet hair.
• Gently massage the scalp and hair lengths.
• Rinse thoroughly.
• Repeat.
• Follow with Izumi Tonic conditioner or mask.