SHU UEMURA Urban Moisture Hydro-nourishing Shampoo Dry Hair (300 ml)

• Moisturizing shampoo designed for dry hair exposed to everyday urban pollution. Provides intense hydration, gently removes impurities and environmental buildup, nourishes the hair fiber, helps protect against dryness, restores softness and natural shine, and makes detangling easier. Thanks to moringa seed extract and red sea algae extract, it helps protect hair from negative environmental factors that can cause dullness, loss of vitality, and dehydration. After washing, hair feels clean, soft, supple, and healthier without feeling weighed down.
• The shampoo creates a rich lather that thoroughly cleanses hair and scalp while respecting the hair fiber’s natural hydration. It is suitable for regular use on dry, dehydrated, and color-treated hair.
• The key ingredient is moringa seed extract, rich in antioxidants, vitamins, and minerals. Helps protect the hair fiber from negative environmental influences, reduces dryness, and supports healthy-looking hair. Red sea algae extract provides minerals and creates a protective shield against moisture loss, supporting hydration, softness, and elasticity. Glycerin provides long-lasting hydration, while amodimethicone smooths the hair surface, helps reduce frizz, boosts shine, and makes detangling easier. Polyquaternium-10 leaves hair softer and smoother. Soybean oil supplies lipids and supports nourishment. Vitamin E acts as an antioxidant and helps protect the hair fiber from oxidative stress. Salicylic acid gently cleanses the scalp of built-up sebum and residue, supporting a fresh feel after washing. Gentian extract helps soothe the scalp and provide antioxidant protection.
• Pack size: 300 ml

Main benefits

• Hair hydration
• Nourishes the hair fiber
• Protection from urban pollution
• Deep cleansing
• Restores softness
• Adds shine
• Smooths hair
• Helps protect against dryness
• Easier detangling
• Helps reduce frizz

Hair types

• Dry hair
• Damaged hair
• Color-treated hair
• Normal hair

How to use

• Apply an appropriate amount of shampoo to wet hair.
• Gently massage into hair and scalp.
• Lather.
• Rinse thoroughly.
• Repeat if needed.