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Anua

Anua – Natural, Simple, and Effective Korean Skincare

Anua was founded in South Korea in 2011 with a clear goal: to provide simple and effective skincare based on natural ingredients. From the start, the brand has focused on minimalism and skin health – an approach that’s reflected in every product they offer.

Anua emerged during the global rise of K-beauty. Its founders wanted to create a brand that was accessible, gentle, and powerful, without unnecessary chemical additives. Inspired by traditional Korean medicine and plant-based extracts, they developed products that are both kind to the skin and highly effective.

The brand’s best-known product is the Anua Heartleaf 77% Soothing Toner – a calming and hydrating toner with 77% Heartleaf (Houttuynia Cordata) extract. This plant is celebrated for its anti-inflammatory, antioxidant, and soothing properties, making it ideal for sensitive or irritated skin.

Other popular products include:

Anua Heartleaf Pore Control Cleansing Oil – a gentle cleansing and makeup-removing oil with 75% Heartleaf extract. Perfect for acne-prone and problematic skin, it helps prevent breakouts and blackheads thanks to its anti-inflammatory and antibacterial effects.
Anua Birch 70 Moisture Boosting Cream – a hydrating cream with 70% sap from Japanese white birch. It strengthens the skin barrier, balances skin pH, deeply hydrates, and protects against premature aging thanks to its antioxidant content. It soothes irritation, detoxifies the skin, and supports cell renewal, improving texture and reducing fine lines.

Why choose Anua?

Natural ingredients: Heartleaf, peach, and other botanical extracts help soothe, nourish, and balance the skin.
Minimalist formulas: Simple yet effective skincare without unnecessary additives.
High quality at a reasonable price: Effective skincare made accessible.

Anua is an excellent choice for those seeking gentle yet powerful natural skincare. Their products are especially suitable for sensitive skin and deliver visible results.

Discover the secret of Korean beauty with Anua!

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Discount -29%

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

Highly effective and gentle facial toner for soothing, toning, and hydrating…

In Stock, on Tuesday 09-15 at your place

21,43 €
15,31 €

ANUA Heartleaf 77% Soothing Toner (40 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Heartleaf 77% Soothing Toner (40 ml)

Highly effective and gentle facial toner for soothing, toning, and hydrating…

In Stock, on Tuesday 09-15 at your place

4,29 €

ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Niacinamide 10 TXA 4 Serum (30 ml)

Brightening and hydrating facial serum.

In Stock, on Tuesday 09-15 at your place

22,24 €

ANUA PDRN Hyaluronic Acid 100 Moisturizing Cream (60 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA PDRN Hyaluronic Acid 100 Moisturizing Cream (60 ml)

Moisturizing face cream with PDRN, collagen, and a multi-form hyaluronic acid…

In Stock, on Tuesday 09-15 at your place

22,04 €

Discount -8%

ANUA Heartleaf Pore Control Cleansing Oil (200 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Heartleaf Pore Control Cleansing Oil (200 ml)

Gentle cleansing and makeup-removing oil ideal for acne-prone and problematic…

In Stock, on Tuesday 09-15 at your place

20,61 €
18,98 €

ANUA Heartleaf 70 Intense Calming Cream (50 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Heartleaf 70 Intense Calming Cream (50 ml)

A soothing and hydrating facial cream designed to address redness, irritation,…

In Stock, on Tuesday 09-15 at your place

28,37 €

ANUA Exclusive Serum Minis Trio Set (3 pcs)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Exclusive Serum Minis Trio Set (3 pcs)

Set of skincare serums.

In Stock, on Tuesday 09-15 at your place

24,08 €

ANUA Heartleaf 70% Soothing Cream (100 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Heartleaf 70% Soothing Cream (100 ml)

A face cream for immediate soothing of irritated and red skin.

In Stock, on Tuesday 09-15 at your place

32,45 €

ANUA Make-up Matt But Glow Cover Beige (50 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Make-up Matt But Glow Cover Beige (50 ml)

An innovative makeup combining the benefits of matte and glowing effects for…

In Stock, on Tuesday 09-15 at your place

24,29 €

ANUA PDRN 100 Hyaluron Acid Glow Pad (60 pcs / 180 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA PDRN 100 Hyaluron Acid Glow Pad (60 pcs / 180 ml)

Toning pads for intensive hydration, regeneration, and brightening the skin.

In Stock, on Tuesday 09-15 at your place

23,47 €

ANUA Peach Niacin UV Tone Up Protection 01 Melting Peach (50 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Peach Niacin UV Tone Up Protection 01 Melting Peach (50 ml)

A multifunctional tone-up cream that combines the benefits of a makeup base,…

In Stock, on Tuesday 09-15 at your place

29,18 €

ANUA Birch 70 Moisture Boosting Cream (50 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Birch 70 Moisture Boosting Cream (50 ml)

A hydrating facial cream with a high content of Japanese birch sap to…

In Stock, on Tuesday 09-15 at your place

26,33 €

ANUA Birch 70 Moisture Boosting Serum (30 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Birch 70 Moisture Boosting Serum (30 ml)

Powerful hydrating facial serum.

In Stock, on Tuesday 09-15 at your place

24,29 €

ANUA Birch Moisture Mask

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Birch Moisture Mask

A hydrating, soothing, and revitalizing sheet mask.

In Stock, on Tuesday 09-15 at your place

4,29 €

ANUA Mineral Weightless Finish Sunscreen (50 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Mineral Weightless Finish Sunscreen (50 ml)

Lightweight mineral sunscreen SPF50 PA++++ provides high UVA and UVB protection…

In Stock, on Tuesday 09-15 at your place

16,12 €

ANUA Peach 70 + Niacin Serum (30 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Peach 70 + Niacin Serum (30 ml)

Brightening and regenerating skincare serum.

In Stock, on Tuesday 09-15 at your place

23,88 €

Discount -14%

ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum (30 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum (30 ml)

Highly effective soothing serum designed for skin with redness, irritation, or…

Unavailable

23,06 €
19,80 €

ANUA PDRN Hyaluron Acid Capsule 100 Serum (30 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA PDRN Hyaluron Acid Capsule 100 Serum (30 ml)

A skincare serum focused on intensive hydration, regeneration, and brightening…

Unavailable

21,43 €

ANUA Heartleaf Succinic Moisture Cleansing Foam (150 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Heartleaf Succinic Moisture Cleansing Foam (150 ml)

Cleansing foam specifically designed for sensitive and acne-prone skin.

Unavailable

16,53 €

ANUA PDRN Hyaluron Acid Capsule 100 Serum Mask

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA PDRN Hyaluron Acid Capsule 100 Serum Mask

A highly effective sheet mask with PDRN delivers a combination of intensive…

Unavailable

2,65 €

ANUA Heartleaf Low PH Deep Cleansing Water (500 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Heartleaf Low PH Deep Cleansing Water (500 ml)

Micellar cleansing water for makeup removal and cleaning.

Unavailable

21,43 €

ANUA Rice 70 Glow Milky Toner (250 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

ANUA Rice 70 Glow Milky Toner (250 ml)

A brightening facial toner with a high content of rice water and ceramides.

Unavailable

17,76 €

You have already seen 22 products out of 22.

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